We help with the fundamentals of product management because we believe they are crucial to maximising success within a software business. Assessing which potential new products, developments or diversifications represent the best use of your scarce resources, then effectively managing them through to launch and in-life portfolio management is a major challenge which we fully … Continue reading
First here’s a chart illustrating how you can focus sales and marketing efforts on the targets that need your solution urgently! The end result effects every function in your business, from reducing you’re sales cycles and support effort to increasing customer loyalty, and you are only making the profit you are capable of when you … Continue reading
Software products are notorious for being late to market or quickly replaced with 2nd versions. In our experience that’s normally due to insufficient launch processes resulting in problems such as the following common examples: Market demand and target segment never correctly ascertained Front line teams not trained or have not planned for the product Happy … Continue reading
We break this area in to 3 crucial topics to efficiently form a meaningful business case. These are geared towards significant new offerings but the principles should also be used to ensure all discretionary development is commercially focussed. The areas are: • Profiling & evidence gathering • Pricing & sales forecasting • Cost & consequences … Continue reading
This stage is where you see the true return on investment from following methodical evaluation and launch processes. You now get to see the product perform as you expected or are able to articulate any differences in a meaningful way. The resulting analysis is a key product management performance indicator. My view on this area … Continue reading
Click image to enlarge. Most important product management factors 1. Product manager/owner manages development decisions or, preferably, adjudication process and has commercial accountability. 2. Rigorous launch to market process.